DATE / 2023
PERSONAL PROJECT / 

BRANDING
LOGO DESIGN

DESCRIPTION /

This new visual identity reflects the desire to reinvent the image of a recruitment agency, placing it far from the stereotypes of a cold, impersonal company. The aim is to present it as a human agency, accessible and fully committed to supporting its customers through its expertise.

The graphic concept is inspired by the puzzle metaphor, illustrating the agency's mission: to find the ideal candidate, the 'last piece' that enables the customer's business to come together perfectly and reach its full potential.

The curved and straight lines present in the graphic identity give the whole a warm, friendly feel. As for the colors, complementary and bold, they break with convention while maintaining a certain rigor, guaranteeing both the creativity and professionalism of the agency's associates.

Ultimately, the founder aspires to expand his company's horizons and reinvent it as a brand. The company's versatility is reflected in the disruptive nature of the logo, which is available in multiple variants.